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As East Broward County was just beginning to develop in 1963, Joe and Rita Balistreri moved their family of six kids from Milwaukee, Wisconsin to Pompano Beach/Lighthouse Point. Having had a Real Estate firm in Milwaukee, Joe Sr. again opened his own firm in Pompano Beach which has grown over the years to a state-of-the-art 7,000 s.f. real estate facility. It now encompasses many services…an incredible sales team, in-house marketing team plus title insurance and land survey, Integrity Title and NextDay Survey. Balistreri even offers its own in-house mortgage company, InTouch Mortgage.
After many years of working with their father building the company, in 1991, Joe and Jim Balistreri (brothers) purchased the business... then in 1998, they expanded their business to include a second state-of-the-art, full service office of 6,500 s.f. in Fort Lauderdale. In 2000, they opened their third office in the heart of Delray Beach. Just as their father started the firm, the enterprise today has more in common with a culture than a traditional business. It is grounded in the immutable values of service, integrity and a devotion to tradition. Its employees and sales associates participate in the business like the members of a family. Remarkable is the bond that the team of Balistreri associates share with each other. In an industry where individual agents often fend for themselves, the Balistreri staff and associates work hand-in-hand to put the client first and to help their fellow associates succeed. It's an atmosphere of win-win for everyone.
Cooperation and team effort are the ingredients that make a Balistreri associate a unique and highly regarded individual. The company occupies an enviable niche: Balistreri Realty is growing to encompass well over 100 of the area's most successful associates. Joe says, "We currently have over 150 people affiliated with Balistreri Realty… our staff, associates and referral company are constantly growing. We expect to have 175 people at our firm by the end of 2000 and we have the systems to accommodate this growth." "Many know us by our integrity and our people," says Jim Balistreri, who shares with his brother Joe a straightforward, low-key, honest style that sets the company's tone. "My brother and I have assembled an incredible team of people - all of which we are very proud.
As we have expanded, we have attracted agents from all over the country.” Many of the Balistreri associates have left "Corporate America" for a new career in real estate. One states, "real estate offers a platform where we can focus our energies and efforts to accomplish our personal goals and the goals of our clients ~ both residential and commercial. There's a spirit of camaraderie and fair play at Balistreri Realty that exactly mirrors the sort of service we give to our clients." Nearly a dozen of the company's associates are former sales managers and/or owners that chose to continue their sales careers with Balistreri Realty. They like the idea of multiple locations with a one office concept, a cohesive company philosophy that only a family-owned company can deliver.
The marketing department, whose dedication and ability to find new ways to market properties, is one more key to the company's success. "I've learned that the essence of marketing is finding out what the public needs and presenting it in a way that fulfills their goals. We look at advertising from the buyer's point of view, avoiding confusing real estate clichés and tired techniques," says Balistreri’s Director of Marketing. "Our marketing team produces an overwhelming amount of marketing materials including personal brochures, residential and commercial property brochures, direct mail pieces, newspaper ads, full-color magazine and web sites. Last year, we sent over 750,000 pieces of mail to our clients and prospective new clients plus millions of impressions were made in printed and electronic media." Many agents continually comment that the results of their clients are enhanced by the department.
Nearly everyone in the company mirrors Joe and Jim's commitment to the area. Through high-profile participation in local charities like Children's Home Society, National Exchange/Rotary Club, the United Way, the American Cancer Society, the Dunn's Run (to name a few) as well as involvement in three Chambers of Commerce, Balistreri Realty has made itself an integral part of the communities it serves and has recently become a founding sponsor of FAU Football.. This involvement also includes the Realtor Association of Greater Fort Lauderdale where Jim Balistreri served as 1999 President and several associates serve on various committees. Today, Balistreri Realty is one of the South Florida's largest real estate firms ~ listing and selling over $325,000,000 in property annually.
With over 150 local agents and over 300,000 national referral agents, the Balistreri Team keeps a close pulse on the local market while staying abreast of national real estate trends. The advantages of doing business with a company that preserves a traditional, people-centered approach while constantly expanding to encompass the boundless opportunities South Florida offers are obvious. Put the resources of Balistreri Realty to work for you in all aspects of your real estate needs and discover the joy of working with a family that's as close and caring as your own.
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